![]() We consider the content of the Forrester Landscape to be final at this point, although we reserve the right to make corrections until publication.Attention is the New Currency: Marketing Trends in 2023 to Incorporate into Your Strategy Prior to publication, Forrester provides a courtesy preview of the report in full to participating vendors. Move to courtesy preview and publication.This is a courtesy step only we don’t accept new information or requests to revise the original questionnaire responses. At this stage, Forrester shares a courtesy preview of the graphics that feature specific vendors. The analyst will review the full data set to determine the overall market maturity define the top market dynamics and create the vendor-focused, use case, and functionality graphics. Aggregate data responses, define market maturity, and create graphics.In cases where a vendor does not or is not able to complete components of the questionnaire, Forrester reserves the right to use estimates in the report. The self-reported data will be included in key report graphics. This is the opportunity for vendors to provide data related to their company and products or services. The research team will create and distribute the questionnaire to relevant vendors in the market. Develop and distribute the questionnaire.We do not accept vendor feedback on how use cases and business scenarios are represented in the report. This is part of Forrester’s analysis of a market. For services markets, the analyst will define the top business scenarios and key capabilities. For software markets, the analyst will define the top use cases and key functionalities. ![]()
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